Segmenting your client database is a simple yet powerful digital marketing technique that offers the ability to precisely tailor campaigns for the customer’s needs, whether they are researching their first home loan, owner occupiers looking to downsize or an investor looking for a suitable property.
Our Digital Marketing Hub allows you to segment your list according to defined segmentation criteria, which mirrors client information held in Mercury.
For example, you can send an email:
• to clients who have a CBA loan, advising of a change in policy;
• to eligible clients announcing a special car loan offer; or
• to anyone who has settled a home loan in the last six months.
The options are endless. Each segmentation criteria within the Digital Marketing Hub is directly related to a data field held in Mercury. Below is a list of all the segmentation criteria that we will push across from Mercury for you:
IMPORTANT UPDATE: Gender and ContactID can now be mapped to the Digital Marketing Hub. It's important to note that the ContactID field in Mercury will be called MercuryID in the Digital Marketing Hub.